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WEB-RESOURCES
Eye-Tracking & Web Page Usage
Below is a collection of documents, and their
relevant links, which are particularly relevant to the use of eye
tracking measures in determining how people ustilise web pages.
The results of which will have bearings on the future of web design.
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Stanford
Poynter Project (1998- ) A
core project established by Stanford University examining
many different aspects of web page usage. http://www.poynter.org/eyetrack2000/
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Reeder,
Pirolli, and Card (2001) In
the examination of mapping eye gaze points to objects, this
study argues that the mapping process can be tedious and time
consuming. A software is discussed that automates this task
for web page usability studies that incorporate eye tracking.
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| Cowen, L. (2000)
An MSc dissertation developing upon Goldberg and Kotval’s (see
eye tracking- its use in different applications) interface evaluation
techniques. |
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Ivory,
M., Sinha, R., Hearst, M. (2001)
Paper that provides evidence for different metrics from a
large collection of expert rated websites that can quite accurately
predict if a web page will be highly rated.
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Redline,
C. and Lankford C. (2001) Paper
that presents the results of a study conducted to explore
whether eye movement analysis might prove to be a useful tool
in the administering of questionnaires over the web as compared
to paper.
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Eye Tracking - Its applications in usability
Below is a collection of documents and their relevant
links providing examples of how eye tracking can be applied in different
usability settings. Some more general documents on eye tracking
methodology are also included.
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Goldberg and Kotval (1998)
A brief review of eye-movement based interface evaluation
followed by a discussion of temporally and spatially-based
measures.
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Reeder,
Pirolli, and Card (2001) In
the examination of mapping eye gaze points to objects, this
study argues that the mapping process can be tedious and time
consuming. A software is discussed that automates this task
for web page usability studies that incorporate eye tracking.
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Goldberg and Kotval (1999)
Study that compares a well-organised interface to a poorly
organised interface using eye movements. It is suggested that
overall, eye movements enhance the observations of user’s
strategies while using computer interfaces.
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Alatonen, A. (c.2000) A
paper examining the validity of using eye tracking in usability
testing.
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Karn, K., Ellis, S., and Juliano,
C. (1999) A position paper
from a CHI’99 workshop examining the use of eye tracking in
usability testing. http://www.acm.org/sigchi/bulletin/2000.5/eye.html
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Mounty, G. (1999) A
useful literature review examining user-friendly interface
design.
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Glenstrup A. and Engell-Nielsen,
T. (1995) A good description
and overview of eye movement types and the differences in
recording eye movements that exist - http://www.diku.dk/~panic/eyegaze/article.html
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University
of Bielefeld A website
from the eye-tracking group at the University of Bielefeld,
Germany, which discusses the tracking of eye movements and
visual attention.
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Mounty, G. (1999) A
useful literature review examining user-friendly interface
design.
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General Eye Tracking and Eye Movement-related
web sites
This section contains
a set of links to other more general but nonetheless important websites
within the field of eye tracking. Note: Some web addresses are links
to other specific eye tracking link sites.
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