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HIGHERVIEW research results at CHI 2003:
'Shiny Happy People Building Trust. Photos on e-commerce Websites and Consumer Trust'
 
   
   
   
   
   
   
   
   
   
   
   
   
   
  © UCL 2002
 
HIGHERVIEW

 

MISSION

 
 

Above is a still from a visual attention algorithm working on a short video sequence. Click here to see the video (2.7 MB).

The aim of the project is to assess the impact of technologically innovative ways of delivering still and moving images over networks on users and their interaction experience. We use a 3-dimensional approach to media quality assessment, considering task performance, user acceptance and user cost. Depending on the assessment questions, we collect a combination of quantitative and qualitative data. We use a range of innovative data collection methods, such as physiological measurements and eyetracking data. The project specifically focusses on identifying elements in images, video and web pages on which users' attention is likely to be focussed. This will knowledge can be exploited in image coding and Quality of Service (QoS) management.