COMPGC18 - Entrepreneurship: Theory and Practice

This database contains the 2017-18 versions of syllabuses.

Note: Whilst every effort is made to keep the syllabus and assessment records correct, the precise details must be checked with the lecturer(s).

Code COMPGC18 (Also taught as COMPG099, COMPGR18 and MSIN7008)
Year MSc
Prerequisites None
Term 2
Taught By Philip Treleaven (CS) & David Chapman (SoM)
Aims This is UCL’s principal Entrepreneurship course for students seeking to develop and test a new business idea. Over the past ten years we have taught entrepreneurship to around 3000 students resulting in the launch of a number of innovative businesses. The course covers: the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting new eCommerce tools and techniques (doing business electronically, company web sites, online business software and services).
Learning Outcomes First hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.


  • Invention and innovation – finding & qualifying new opportunities. Business Model Generation.
  • Confirming customer needs & testing market demand. Customer development.
  • Lean Start-ups: what is your minimum viable product? The value of prototyping.
  • Delivery channels and customer relationships. Business Plan & Preparing a Pitch.
  • Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and Profit & loss.
  • Developing sustainable competitive advantage. Intellectual Property Rights.
  • Corporate form & structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.
  • Defining and testing critical business model uncertainties. Measuring progress - common start-up metrics.
  • Sources of Funding. Presenting to VCs.
  • Class presentations. Conclusions and next-steps.

Method of Instruction

10 x 2-hour lectures; 

10 x 1-hour New Venture Clinics;

10 x 1-hour Guest entrepreneurship lectures.


The course has the following assessment components:


  • Dissertation [20,000 words] (100%)


  • Group coursework [portfolio and presentation] (60%);
  • Individual coursework [3,00 words] (40%).


  • Coursework (100%).

To pass this module (all variants), students must:

  • Obtain an overall pass mark of 50% for all components combined.


Reading list available via the UCL Library catalogue.