COMPGC18 - Entrepreneurship: Theory and Practice
This database contains the 2017-18 versions of syllabuses.
Note: Whilst every effort is made to keep the syllabus and assessment records correct, the precise details must be checked with the lecturer(s).
|Code||COMPGC18 (Also taught as COMPG099, COMPGR18 and MSIN7008)|
|Taught By||Philip Treleaven (CS) & David Chapman (SoM)|
|Aims||This is UCL’s principal Entrepreneurship course for students seeking to develop and test a new business idea. Over the past ten years we have taught entrepreneurship to around 3000 students resulting in the launch of a number of innovative businesses. The course covers: the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting new eCommerce tools and techniques (doing business electronically, company web sites, online business software and services).|
|Learning Outcomes||First hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.|
- Invention and innovation – finding & qualifying new opportunities. Business Model Generation.
- Confirming customer needs & testing market demand. Customer development.
- Lean Start-ups: what is your minimum viable product? The value of prototyping.
- Delivery channels and customer relationships. Business Plan & Preparing a Pitch.
- Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and Profit & loss.
- Developing sustainable competitive advantage. Intellectual Property Rights.
- Corporate form & structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.
- Defining and testing critical business model uncertainties. Measuring progress - common start-up metrics.
- Sources of Funding. Presenting to VCs.
- Class presentations. Conclusions and next-steps.
Method of Instruction
10 x 2-hour lectures;
10 x 1-hour New Venture Clinics;
10 x 1-hour Guest entrepreneurship lectures.
The course has the following assessment components:
- Dissertation [20,000 words] (100%)
- Group coursework [portfolio and presentation] (60%);
- Individual coursework [3,00 words] (40%).
- Coursework (100%).
To pass this module (all variants), students must:
- Obtain an overall pass mark of 50% for all components combined.
Reading list available via the UCL Library catalogue.