COMPM041 - Web Economics

Note: Whilst every effort is made to keep the syllabus and assessment records correct, the precise details must be checked with the lecturer(s).

CodeCOMPM041 (Also taught as: COMPGW02)
Year4
PrerequisitesNormally offered only to students in computer science related programmes because basic programming skills are required.
Term2
Taught ByEmine Yilmaz (50%) Jun Wang (50%)
AimsThe course is intended to provide an introduction of the computing systems and their economics for the production, distribution, and consumption of (digital) goods and services over the Internet and web. While the basic economic principles are covered to understand the business aspects of web-based services, the course is primarily focused on the computational and statistical methods for implementing, improving and optimizing the internet-based businesses, including algorithmic mechanism design, online auctions, user behavior targeting, yield management, dynamic pricing, cloud-sourcing, social media mining and attention economics. Practical applications such as Google’s online advertising, Ebay’s online auction, and Amazon’s cloud computing will also be covered and discussed.
Learning OutcomesThe students are expected to master both the theoretical and practical aspects of web economics. More specifically, the student will:
  1. understand basic economic principles and computational methods for the production, distribution, and consumptions of digital goods and services online.
  2. understand the computational methods/models to manage and optimize the Internet-based businesses.
  3. understand the challenges and techniques for the emerging topics such as computing as service and attention economics.
  4. be able to formulate research questions that are relevant to internet-based businesses and use the tools of economics and computational techniques to provide answers to the