COMPC018 - Entrepreneurship: Theory & Practice

Note: Whilst every effort is made to keep the syllabus and assessment records correct, the precise details must be checked with the lecturer(s).
Code
COMPC018
Year
2 or 3
Prerequisites
None
Term
2
Taught By
Philip Treleaven (CS) & David Chapman (MS&I)
Aims
To provide students with the theory and practice necessary to launch a new business making maximum use of the eCommerce strategies and software tools for entrepreneurs.
Learning Outcomes
Skills to launch a new business venture.

This is UCL's principal 30-lecture course in Entrepreneurship. Over the past ten years we have taught entrepreneurship tp around 3000 students resulting in the launch of a number of innovative businesses. The module covers: the new business life-cycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting eCommerce strategies and software tools for entrepreneurs.

Content:

Starting your Digital Business
your money-making strategy
branding
getting an internet presence
registering your company
The Business
market research
preparing your business plan
types of companies
setting up your office
advertising and marketing
eCommerce strategies and software tools
putting the internet to work for you
setting up your web site
doing business on the internet
Finance for Start-ups
venture capital
understanding financial statements
planning and forecasting
taxation
debt and equity finance
Accountancy Software
overview of book-keeping
Quickbooks accountancy software
Important legal constraints
company law
IPR (confidential information, copyrights, trademarks, patents
Guest lecture programme
Weekly programme of presentations by entrepreneurs and business leaders
New venture clinic
Weekly clinic to review and provide feedback on student's new business ideas

Method of Instruction:

Lecture presentations and practical work.

Assessment:

The course has the following assessment components:

  • Multiple Choice Question Paper (2.5 hours, 60%)
  • Group Coursework Section (8 pieces, 30%)
  • Individual coursework (1 piece, 10%)

To pass this course, students must:

  • Obtain an overall pass mark of 40% for all sections combined

The examination rubric is:
This examination is based on Multiple Choice Questions (MCQ). The paper comprises the main thirteen topics covered by the

course.

Resources:

Full course notes are available

 
This page was last modified on 13 July, 2012 and is maintained by Nicola Alexander