COMPGC18 - Entrepreneurship: Theory and Practice

Note: Whilst every effort is made to keep the syllabus and assessment records correct, the precise details must be checked with the lecturer(s).
Code
COMPGC18 (Also taught as: COMPC018/ GC17)
Year
MSc
Prerequisites
None
Term
2
Taught By
Philip Treleaven (CS) & David Chapman (MS&I), and guest lecturers involved in business and entrepreneurship
Aims
To provide students with the theory and practice necessary to launch a new business venture making maximum use of eCommerce strategies and software tools for entrepreneurs
Learning Outcomes
Skills to launch a new business venture

This is UCL's principal 30-lecture course in Entrepreneurship. Over the past ten years we have taught entrepreneurship tp around 3000 students resulting in the launch of a number of innovative businesses. The module covers: the new business life-cycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting eCommerce strategies and software tools for entrepreneurs.

Content:

Starting your Digital Business
your money-making strategy
branding
getting an internet presence
registering your company
The Business
market research
preparing your business plan
types of companies
setting up your office
advertising and marketing
The Internet
putting the internet to work for you
setting up your web site
doing business on the internet
Finance for Start-ups
venture capital
understanding financial statements
planning and forecasting
taxation
debt and equity finance
Accountancy Software
overview of book-keeping
Quickbooks accountancy software
The Law
company law
copyrights
trademarks
patents
Guest Lecture programme
Weekly programme of presentations by entrepreneurs and business leaders
New Venture Clinic
Weekly clinic to review and provide feedback on students' new business ideas

Method of Instruction:

Lecture presentations and practical work.

Assessment:

The course has the following assessment components:

  • Multiple Choice Question Paper (2.5 hours, 60%)
  • Coursework Section (8 pieces, 30%)
  • Individual coursework (1 piece, 10%)

To pass this course, students must:

  • Obtain an overall pass mark of 50% for all sections combined

The examination rubric is:
This examination is based on Multiple Choice Questions (MCQ). The paper comprises the main thirteen topics covered by the

course.

Resources:


Mullins, J. (2003). The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Business Plan. Publisher: Financial Times/ Prentice Hall. ISMB-10: 0273663569

Full course notes are available

 
This page was last modified on 13 July, 2012 and is maintained by Nicola Alexander