Aims

This unit explores various strategic models and theories and examines these n the context of new developments for disabled people. This unit will provide a focus for those wishing to a) launch a new development (be it a policy, product or service) within an existing organisation and b) for those wishing to launch as a start-up, a new development to an identified market (business to business and/or business to customer). This unit will facilitate strategic and creative thinking, analytical evaluation and business model creation.

This 30-credit unit will be delivered by London College of Fashion (LCF) within the Fashion Business School which builds upon their international reputation for delivering policy, products and services into relevant and complex markets.

Learning Outcomes

On completion of this module students should be able to:

1. Comprehend economic, market and technological trends that impact on emerging and mature markets for disability related developments.
2. Apply systematic knowledge and understanding to conduct and interpret market demand and opportunity needs analysis in order to predict. organizational and consumer attitudes, behaviour and purchasing decisions.
3. Critically evaluate the scope and scale of existing and alternative business strategies and practice to create new, innovative and disruptive business models for disability related developments.
4. Examine current supply and value chain strategies and how they impact the organisation and/or the consumer in terms of performance and risk.
5. Identify, analyse and evaluate the principals of marketing theory and practice and communication channels to position and sell a development within an identified market.
6. Articulate and communicate ideas clearly and professionally in writing and orally through the presentation of a business and marketing plan and pitch to include the management of human, physical and financial resources. This will either be of direct value to an organization/start up business or to have the potential to be developed for research at higher degree level.

Availability and prerequisites

This module delivery is only available for selection on the below-listed programmes. The relevant programme structure will specify whether the module is core, optional, or elective.

In order to be eligible to select this module as optional or elective, where available, students must meet all prerequisite conditions to the satisfaction of the module leader. Places for students taking the module as optional or elective are limited and will be allocated according to the department’s module selection policy.

Content

• Presentation, numeracy and media skills
• Research and negotiation methods

Delivery

The module is delivered through lectures, seminars/workshops, coaching/mentoring and e-learning.

Assessment