COMPGC18 - Entrepreneurship: Theory and Practice
This database contains 2016-17 versions of the syllabuses. For current versions please see here.
|Taught By||Philip Treleaven (CS) & David Chapman (MS&I)|
|Aims||To provide students with the theory and practice necessary to launch a new business venture making maximum use of eCommerce strategies and software tools for entrepreneurs|
|Learning Outcomes||First hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.|
This is UCL’s principal Entrepreneurship course for students seeking to develop and test a new business idea. Over the past ten years we have taught entrepreneurship to around 3000 students resulting in the launch of a number of innovative businesses. The course covers: the new business lifecycle (selecting and testing a moneymaking idea, preparing a business plan, raising finance, the Exit), aspects of new business operation (registering a company, setting up your office, understanding financial statements), and exploiting new eCommerce tools and techniques (doing business electronically, company web sites, online business software and services).
- Invention and innovation – finding & qualifying new opportunities. Business Model Generation.
- Confirming customer needs & testing market demand. Customer development.
- Lean Start-ups: what is your minimum viable product? The value of prototyping.
- Delivery channels and customer relationships. Business Plan & Preparing a Pitch.
- Financial Forecasting, Costing and Pricing. Management accounts. Cash-flow and Profit & loss.
- Developing sustainable competitive advantage. Intellectual Property Rights.
- Corporate form & structure. Founder dilemmas - team, equity, remuneration etc. Developing your brand.
- Defining and testing critical business model uncertainties. Measuring progress - common start-up metrics.
- Sources of Funding. Presenting to VCs.
- Class presentations. Conclusions and next-steps.
Method of Instruction:
10 x 2-hour lectures;
10 x 1-hour New Venture Clinics;
10 x 1-hour Guest entrepreneurship lectures.
The course has the following assessment components:
- Group coursework portfolio (60%);
- Individual coursework (40%).
To pass this module, students must:
- Obtain an overall pass mark of 50% for all components combined.
Blank, S. & Dorf, B. 2012. The Startup owner’s manual: The step-by-step guide for building a great company. K&S Ranch inc.
Mullins, J. 2006. The New Business Road Test. FT Prentice Hall
Osterwalder, A. et.al. 2014. Value Proposition Design. Wiley.
Ries, E. 2011. The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin